Padelife is a newly established brand that intends to promote the spread of Padel by creating dedicated sports hubs throughout Italy and abroad. In fact, it was created to bridge the Italian and European infrastructural gap through the spread of a replicable format that envisages the construction of 12 indoor and/or outdoor courts, and their relative infrastructures such as changing rooms, parking, and reception.

Padelife also proposes itself as a reference brand for the propogation of the sport, developing a 360-degree experience that flanks the entrance to the courts with all the services and accessories necessary for the player, such as a sustainable and ecological clothing line and the provision of experienced coaches.

Sustainability, inclusiveness and innovation

The formats will be based on sustainable energy and materials, and whenever possible, Padelife will be proposed as an opportunity for urban regeneration aimed at recovering inactive sports centres.

The brand wants to create a community of solidarity around Padel by involving the most vulnerable people, such as the elderly and disabled, to improve access to sporting activities.

The concept will be adapted to the characteristics of the location, considering possible variations such as the smart format, allowing players a self-service check-in, and a fully automated gaming experience.